EGB Engineering is an internationally focused company with expertise in the field of power and propulsion. They provide public and private sector clients with cost-effective quality engineering products and services to OEM and end-user clients from various industries such as aerospace, defense, renewable energy and nuclear energy.
What we did
Branding, Web Design, Search Engine Optimisation
Objectives
The Brief
Provide strategic and technical support, as well as utilising our creative team to enhance the website’s appearance and UX.
In 2018, Ajencia took part in an extensive selection process for the opportunity to partner with EGB Engineering and support their digital operations in Europe.
On being chosen as EGB Engineering’s new digital partner, Ajencia were tasked with providing strategic and technical support for their existing corporate website, as well as utilising our creative team to enhance and optimise EGB Engineering’s Brand development.
- BRAND DEVELOPMENT
- UX / UI & PROTOTYPING
- WORDPRESS WEB DESIGN
- PAGE SPEED OPTIMISATION
- SEO STRATEGY & REPORTING
- E-COMMERCE INTEGRATION
Project Overview
- Improve overall site aesthetic and user experience in order to create a more engaging experience
- Create a highly usable, searchable and browsable product catalogue with easy social sharing options
- Develop an SEO friendly and socially-focussed blog in order to drive user engagement and organic searches.
- Introduce limited and custom eCommerce website options for specific products.
- Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality
Challenge
Discovery
Phase 1 -Prototyping
This e-commerce web design project was driven by content strategy to develop an engaging product catalogue site, and create new content for both search and user experience. We wanted to provide engaging opportunities for visitors to get to know Zee Boutique, with more content around sustainability, environment, and community involvement. The update also included creating unique experiences for customers in the UK and Europe
Phase 2 - Style Concepts
The new Zee Boutique website design included a fresh brand reposition. The logo, colours, and typography would stay the same, but the overall style needed to be updated to match their fresh new store setup. The objective was to keep the website simple to stay true to their passion for Asian fashion, while adding vibrant splashes of colour with amazing fashion photography.
Concepts
Develop
Phase 3 - Develop
Site speed was paramount so we ensured that the code was clean and simple, without any bloating, so that the site would load fast and help Zee Boutique use the website as an integral part of their marketing and sales efforts. We kept to the project timeline and budget, and delivered a website which is now vital to their sales and marketing.
The Results
The new Zee Boutique website feels youthful and fun, and as fresh as their fashion. We were able to use WooCommerce to deliver custom experiences to different regional audiences, and create a powerful ‘Where To Buy’ functionality to drive conversions.
The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts, and ingredient information. Their brand storytelling is further elevated through Instagram activity integration onto their homepage.