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Kemp House, 160 City Road London, EC1V 2NX
info@ajencia.com
Ph: 020 8088 7866
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work@ohio.clbthemes.com
Ph: +1.831.306.6725
ENGINEERING WEB DESIGN

EGB ENGINEERING

EGB Engineering is an internationally focused company with expertise in the field of power and propulsion. They provide public and private sector clients with cost-effective quality engineering products and services to OEM and end-user clients from various industries such as aerospace, defense, renewable energy and nuclear energy.

What we did

Branding, Web Design, Search Engine Optimisation

 

Objectives

The Brief

Provide strategic and technical support, as well as utilising our creative team to enhance the website’s appearance and UX.

In 2018, Ajencia took part in an extensive selection process for the opportunity to partner with EGB Engineering and support their digital operations in Europe.

On being chosen as EGB Engineering’s new digital partner, Ajencia were tasked with providing strategic and technical support for their existing corporate website, as well as utilising our creative team to enhance and optimise EGB Engineering’s Brand development.

Project Overview

Challenge

Discovery

Phase 1 -Prototyping

This e-commerce web design project was driven by content strategy to develop an engaging product catalogue site, and create new content for both search and user experience. We wanted to provide engaging opportunities for visitors to get to know Zee Boutique, with more content around sustainability, environment, and community involvement. The update also included creating unique experiences for customers in the UK and Europe 

Phase 2 - Style Concepts

The new Zee Boutique website design included a fresh brand reposition. The logo, colours, and typography would stay the same, but the overall style needed to be updated to match their fresh new store setup. The objective was to keep the website simple to stay true to their passion for Asian fashion, while adding vibrant splashes of colour with amazing fashion  photography.

Concepts

Develop

Phase 3 - Develop

Site speed was paramount so we ensured that the code was clean and simple, without any bloating, so that the site would load fast and help Zee Boutique use the website as an integral part of their marketing and sales efforts. We kept to the project timeline and budget, and delivered a website which is now vital to their sales and marketing.

The Results

The new Zee Boutique website feels youthful and fun, and as fresh as their fashion. We were able to use WooCommerce to deliver custom experiences to different regional audiences, and create a powerful ‘Where To Buy’ functionality to drive conversions.

The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts, and ingredient information. Their brand storytelling is further elevated through Instagram activity integration onto their homepage.

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Organic Traffic Increase

Results

EGB Engineering

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