Saints & Scissors

Saints & Scissors is a UK based hair and beauty company delivering exceptional customer care and promoting a distinguished aesthetic experience, through its in house clinic and partner clinics. They also offer teeth whitening training and support.

What we did

Branding, Web Design, Search Engine Optimisation

Objectives

The Brief

Provide strategic and technical support, as well as utilising our creative team to enhance the website’s appearance and UX.

In 2018, Ajencia took part in an extensive selection process for the opportunity to partner with EGB Engineering and support their digital operations in Europe.

On being chosen as EGB Engineering’s new digital partner, Ajencia were tasked with providing strategic and technical support for their existing corporate website, as well as utilising our creative team to enhance and optimise EGB Engineering’s Brand development.

Project Overview

Improve overall site aesthetic and user experience in order to create a more engaging experience
Create a highly usable, searchable and browsable product catalogue with easy social sharing options
Develop an SEO friendly and socially-focussed blog in order to drive user engagement and organic searches.
Introduce limited and custom eCommerce website options for specific products.
Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality

Challenge

Discovery

Phase 1 -Prototyping

This e-commerce web design project was driven by content strategy to develop an engaging product catalogue site, and create new content for both search and user experience. We wanted to provide engaging opportunities for visitors to get to know Zee Boutique, with more content around sustainability, environment, and community involvement. The update also included creating unique experiences for customers in the UK and Europe

Phase 2 - Style Concepts

The new Zee Boutique website design included a fresh brand reposition. The logo, colours, and typography would stay the same, but the overall style needed to be updated to match their fresh new store setup. The objective was to keep the website simple to stay true to their passion for Asian fashion, while adding vibrant splashes of colour with amazing fashion photography.

Concepts

Develop

Phase 3 - Develop

Site speed was paramount so we ensured that the code was clean and simple, without any bloating, so that the site would load fast and help Zee Boutique use the website as an integral part of their marketing and sales efforts. We kept to the project timeline and budget, and delivered a website which is now vital to their sales and marketing.

The Results

The new Zee Boutique website feels youthful and fun, and as fresh as their fashion. We were able to use WooCommerce to deliver custom experiences to different regional audiences, and create a powerful ‘Where To Buy’ functionality to drive conversions.

The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts, and ingredient information. Their brand storytelling is further elevated through Instagram activity integration onto their homepage.

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Bounce Rate Decrease

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Site Load Speed

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Organic Traffic Increase

Results

Zee Boutique came to us as an established Asian ladies fashion store with a loyal instagram customer base. They were looking to grow their eCommerce presence and make their clothing products more accessible throughout the UK and within the EU.

We worked diligently with Zee Boutique to create a seamless eCommerce experience for their customers, so they could easily browse, reserve, or purchase any of Zee Boutiques Ladies Asian fashion online.

We designed a user-centric experience that highlighted their extensive range of asian ladieswear, as well as provide them with an area to add events and special offers. Together we crafted a highly visual and easy to navigate experience to welcome visitors, online or in person, to the Zee Boutique community.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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